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Marketing and client development is an essential component to the success of every law practice.
1.
Networking
(Online Resource)
Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected -- Devora Zack, Berrett-Koehler Publishers (July 27, 2010)
http://www.amazon.com/Networking-People-Who-Hate-Underconnected/dp/160...
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2.
Video: Effective and Enjoyable Networking (Really...)
(Online Video)
http://www.legalspan.com/txbar/xseminars/main.asp?sServerName=www.Texa...
3.
Video: Rainmaking in a Drought
(Online Video)
http://www.legalspan.com/txbar/xseminars/main.asp?sServerName=www.Texa...
4.
Video: Jumpstart Your Law Practice with Social Media
(Online Video)
http://www.legalspan.com/txbar/xseminars/main.asp?sServerName=www.Texa...
5.
Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser
(Book)
By Jaqdish Sheth and Andrew Sobel
http://www.amazon.com/Clients-Life-Expert---Hire-Extraordinary/dp/0684...
6.
Dan Quale Was Right - Too Many Lawyers Focusing on Fees, Not on Clients
(Article)
James E. Brill
http://www.texasbarcle.com/CLE/LPGateway.asp?lResourceID=101&sURL=http...
7.
Great Legal Marketing: How Smart Lawyers Think, Behave & Market to Get More Clients, Make More Money & Still Get Home in Time for Dinner
(Book)
Benjamin W. Glass III, 2012
http://www.amazon.com/Great-Legal-Marketing-Lawyers-Clients/dp/0983712...
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8.
Marketing and Client Development Activities
(Article)
Kathleen Brady 2009, ABA
http://apps.americanbar.org/lpm/lpt/articles/mkt04091.shtml
9.
Rainmaking Made Simple: What Every Professional Must Know
(Book)
By Mark Maraia
http://www.amazon.com/Rainmaking-Made-Simple-Every-Professional/dp/097...
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10.
The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling
(Book)
Julie A. Fleming, Crow Creek Press 2009
http://www.amazon.com/The-Reluctant-Rainmaker-Lawyers-Selling/dp/09774...
11.
The Winning Edge: Effective Communication and Persuasion Techniques for Lawyers
(Book)
By Richard H. Lucas and K. Byron McCoy
http://www.amazon.com/Winning-Edge-Communication-Persuasion-Techniques...
12.
When to Say No: 10 Ways to Select and Reject a Client
(Article)
By Edward Poll
http://www.lawbiz.com/pa_8.html
13.
The Caring Law Firm - A Medical Emergency Suggests A New Approach to Law Practice
(Article)
James E. Brill
http://www.texasbarcle.com/CLE/site/LawOfficeMgmtPracticeMaterials/The...
